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"Is Pepsi OK?": How Pepsi's Latest Campaign Became a Social Media Sensation
In an age where social media and digital culture dictate brand success, Pepsi’s "Is Pepsi OK?" campaign emerged as a masterclass in...
Anurag Lala
Aug 7, 20243 min read
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The "Get a Mac" Campaign: How Apple Changed the Tech Advertising Game
In the early 2000s, Apple was on a mission to redefine the personal computer market. At the heart of this mission was a groundbreaking...
Anurag Lala
Aug 7, 20243 min read
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Rediscovering the Magic: How Maggie's "Maggie Ka Magic" Campaign Reinvented a Classic
In the world of food marketing, few stories are as compelling as Maggie Noodles' comeback with the "Maggie Ka Magic" campaign. After a...
Anurag Lala
Aug 6, 20243 min read
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Marketing Case Study: IKEA's Entry into the Indian Market
IKEA, the Swedish multinational furniture and home goods retailer, is renowned for its flat-pack furniture and a unique shopping...
Anurag Lala
Aug 4, 20243 min read
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Kellogg's in India: From Stumble to Triumph
Kellogg's entry into the Indian market was a classic case of a global giant underestimating the nuances of a local market. The initial...
Anurag Lala
Aug 3, 20242 min read
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